Video ads for supplement and wellness brands

Formats that suit supplements and wellness

• Listicle ads"3 ways to take it" or "what's in one scoop" keeps each scene on a fact.
• Founder story adsWhy you made it, in your own words, builds trust without claiming results. Speak as the maker, not as proof it works.
• Unboxing and showcase adsThe tub, the sachets, the texture of the powder: product-led scenes with no health claim at all.
• Offer and sale adsA first-order deal or subscribe-and-save gives a reason to try it that isn't a health promise.

What works for supplements and wellness ads

• The ritual, not the result: the morning scoop, the travel sachet, the evening tea. Showing when and how it's taken is honest and easy to picture.
• What's in it, word for word from your label and product page.
• Taste, texture and convenience: it dissolves fast, it's a gummy, it fits in a gym bag. These are things you can show.
• Leaving out what it does to the body, unless you hold evidence for that exact claim about that exact formula.

Opening lines written for made-up products, to show the shape. Yours are written from your own product page.

• “What's in one scoop of our greens blend”
• “Mix, shake, done: the travel sachet”
• “3 ways to take the evening tea blend”
• “Why we made our gummies without added sugar”

Get free hooks for your own product

Questions

What does Meta not allow in supplement ads?

Meta's health and wellness ad policy limits ads for dietary, health and weight-loss products to people 18 and over. It doesn't allow claims to cure conditions such as diabetes or cancer, lines that attack how someone looks, or promises of a specific result within a set time without a qualifier. Check the current policy before you run anything.

What does the FTC expect?

The FTC's Health Products Compliance Guidance says health claims need competent and reliable scientific evidence, generally randomized, controlled human trials of a product matching yours in formula and dose, and you need it before the ad runs. Customer stories don't count as evidence. This isn't legal advice; a lawyer who knows the category is worth paying for.

Can I make a before-after ad for a supplement?

We wouldn't. Our before-after format is built for visible, everyday changes like a tidy shelf, and a body or health result is exactly what Meta and the FTC look at hardest. Show the product and the routine instead.

Can an AI presenter talk about my supplement?

About what it is and how to take it, yes. It shouldn't say it took the product or felt better, because that's a testimonial from someone who doesn't exist. Check the hook line in the storyboard, because our presenter script is written in a casual first-person voice.