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Before-after video ads, done honestly
A before-after ad shows the everyday situation before your product and after it, side by side. They are persuasive, which is why platforms and regulators watch them closely. RhythmAds puts "Results vary" on screen, checks the claims, and asks you to confirm the results are true and typical before an ad is made.
Updated
Free storyboard from your product link. No card, no sign-up.
Scene by scene: Before-after
The everyday before and after, side by side. About 18 seconds, in 6 scenes:
- 1Hook · 2.5 s · motion template from your product photos
- 2The problem · 3 s · motion template from your product photos
- 3The product · 3 s · motion template from your product photos
- 4How it works · 3 s · AI-generated clip
- 5The result · 3.5 s · motion template from your product photos
- 6Call to action · 3 s · motion template from your product photos
A drawing of the layout, not a real ad.
When it works
- The difference your product makes can be seen, like a tidier drawer or a cleaner surface.
- You have honest, typical results you're comfortable standing behind.
- Your category isn't one where Meta restricts before-after imagery, such as weight loss.
Example hooks
IllustrativeOpening lines written for made-up products, to show the shape. Yours are written from your own product page.
- “My counter before this organizer, and after”
- “Same shoes, one cleaning kit”
- “What one weekend with this paint kit looks like”
See it on your own product
We only show real ads here, with permission from the brand that ran them, and we're still collecting them. The quickest way to see what this looks like is a free storyboard for your product: paste your link above.
Keep it honest
Before-after ads are stricter: the claims check is tighter, "Results vary" is always on screen, and you confirm the results are true and typical. Weight-loss and body-transformation claims are blocked.
Every ad is labelled as AI-generated. How we label ads
Questions
- Are before-after ads allowed on Meta?
- Meta restricts them in some categories, such as weight loss and some health and beauty claims. RhythmAds blocks those claims and adds a "Results vary" note, but you're responsible for checking your ad against Meta's policies before it runs.
- Can I use my own before and after photos?
- The format builds the scenes from your product page photos and a generated clip. Every AI-generated scene is labeled, and the images are marked as illustrative on screen.
- Why do I have to confirm the results?
- Because advertising rules expect before-after results to be typical. The confirmation is recorded with the approval, so there's a clear trail of who signed it off.
Make one for your product
Paste a product page link. The ideas and storyboard are free.