Video ads for home decor brands

Formats that suit home decor

• Unboxing and showcase adsSlow close-ups of texture and finish from your photos, the core of a decor ad.
• Listicle ads"3 ways to style it" turns one piece into a scene per room.
• Comment reply ads"How big is it really?" is the question decor shoppers ask. Answer it with measurements.
• Before-after adsA bare shelf, then the same shelf styled, in the same light and framing.

What works for home decor ads

• Room shots from your product page, so people see the piece next to a sofa or on a shelf, not floating on white.
• Texture up close: weave, glaze, grain. Decor is tactile, and the camera has to stand in for touch.
• Size answered on screen. "Fits a 24-inch shelf" does more work than "compact".
• Styling ideas, like one vase in three rooms, so each scene has a reason to be there.

Opening lines written for made-up products, to show the shape. Yours are written from your own product page.

• “One vase, three rooms”
• “How big is it really? Here it is next to a sofa”
• “The woven throw, up close”
• “A bare shelf, then this”

Get free hooks for your own product

Questions

My photos are all on white backgrounds. Is that a problem?

Not for showcase scenes. Room scenes look more natural when your page has lifestyle shots, so add a few if you can; they help on the product page too.

Can the ad show my product in different rooms?

Your own lifestyle photos are the safest way. An AI-generated clip can place the product in a room, but patterns and glazes may shift, so check them in the draft before you approve.

Which sizes should I run?

Every finished ad comes in 9:16 for Reels and Stories and in 4:5 and 1:1 for feeds. We'd lean on 4:5 in the feed for decor, since a room shot gets more of the screen there than in a square.