# Unboxing and product showcase video ads

Source: https://rhythmads.com/formats/unboxing-ads · Updated October 26, 2026 · By RhythmAds

A showcase ad lets the product sell itself: close-ups, details and a short line under each shot, like an unboxing. RhythmAds builds it entirely from your product page photos with motion templates, so it's the quickest format to make and the easiest to refresh often.

## Scene by scene: Unboxing / showcase

Motion template built from your product images. About 16 seconds:

1. Hook (2.5 s): motion template from your product photos
2. The product (3.5 s): motion template from your product photos
3. How it works (3.5 s): motion template from your product photos
4. Benefit 1 (3 s): motion template from your product photos
5. Call to action (3 s): motion template from your product photos

## When it works

- Your product looks good up close and the photos on your page are sharp.
- You're launching a new product or colorway and want something out the same day.
- You need many fresh variations to keep ads from going stale.

## Example hooks (illustrative)

Opening lines written for made-up products, to show the shape:

- "What's inside the box"
- "Every detail of the new canvas tote"
- "Meet the mug that keeps it hot"

## Keep it honest

Use photos you have the rights to. RhythmAds copies them from your product page into private storage and only uses them for your ads.

## Questions

### Do I need to film an unboxing?

No. The format animates the photos from your product page. If you'd rather show a real unboxing, the founder story format can use your own clip.

### Which sizes do I get?

Every finished ad comes in 9:16 for Reels and Stories plus 4:5 and 1:1 for feeds, and 16:9 on request.

### How fast is it?

The storyboard takes about a minute and is free. A draft follows in a few minutes once you sign in.

## Industries this format suits

- [Fashion and apparel ads](https://rhythmads.com/industries/fashion-apparel-ads)
- [Pet products ads](https://rhythmads.com/industries/pet-product-ads)
- [Home and kitchen ads](https://rhythmads.com/industries/home-kitchen-ads)
- [Jewelry and accessories ads](https://rhythmads.com/industries/jewelry-accessories-ads)
- [Candles and gifts ads](https://rhythmads.com/industries/candles-gifts-ads)

## Try it on your own product

The ideas and storyboard are free, with no card and no sign-up. Start at [RhythmAds](https://rhythmads.com/): paste a product page link. Prices: [pricing](https://rhythmads.com/pricing).