# Problem-solution video ads for Meta

Source: https://rhythmads.com/formats/problem-solution-ads · Updated October 26, 2026 · By RhythmAds

A problem-solution ad names a problem your customer has in the first second, shows your product fixing it, and ends on a clear next step. It suits products that solve an everyday annoyance. RhythmAds builds one from your product page in minutes, and the storyboard is free.

## Scene by scene: Problem-solution

Name the pain in the first second, show the product fixing it, end on the offer. About 19 seconds:

1. Hook (3 s): AI-generated clip
2. The problem (3 s): motion template from your product photos
3. The product (3.5 s): motion template from your product photos
4. How it works (3.5 s): motion template from your product photos
5. The result (3 s): motion template from your product photos
6. Call to action (3 s): motion template from your product photos

## When it works

- Your product fixes a specific, visible annoyance people recognize right away.
- You can show the fix on screen rather than only describe it.
- Your audience is scrolling past ads that only show the product, and needs a reason to stop.

## Example hooks (illustrative)

Opening lines written for made-up products, to show the shape:

- "Still untangling cables every morning?"
- "Your coffee goes cold before you finish it"
- "Packing for a weekend shouldn't take an hour"

## Keep it honest

Show the problem honestly and don't overstate the fix. Cure, weight-loss and income claims are flagged before an ad can be finished.

## Questions

### How long is a problem-solution ad?

Ours run about 15 to 20 seconds: a hook, the problem, the product, a short demo, the result and a call to action. Reels and Stories viewers decide in the first second or two, so the hook carries the most weight.

### Do I need video footage of my product?

No. RhythmAds builds most scenes from the photos on your product page with motion templates, and uses an AI-generated clip only where the format calls for one. Every AI-generated ad is labeled as AI-generated.

### Can I change the problem the ad talks about?

Yes. You see the storyboard with the script under every scene before anything is made, and you can rewrite any line or ask for changes in plain words.

## Industries this format suits

- [Home and kitchen ads](https://rhythmads.com/industries/home-kitchen-ads)
- [Pet products ads](https://rhythmads.com/industries/pet-product-ads)
- [Beauty and skincare ads](https://rhythmads.com/industries/beauty-skincare-ads)
- [Baby and kids products ads](https://rhythmads.com/industries/baby-kids-ads)
- [Tech accessories and gadgets ads](https://rhythmads.com/industries/tech-gadget-ads)

## Try it on your own product

The ideas and storyboard are free, with no card and no sign-up. Start at [RhythmAds](https://rhythmads.com/): paste a product page link. Prices: [pricing](https://rhythmads.com/pricing).