# Comment reply video ads: answer the question shoppers ask

Source: https://rhythmads.com/formats/comment-reply-ads · Updated October 30, 2026 · By RhythmAds

A comment reply ad opens on a short comment, like "does this fit in a carry-on?", and the rest of the ad is your brand answering it. In RhythmAds the comment is illustrative, under a placeholder handle (@example_shopper), never a real review or a real person's account. It runs 15.5 seconds.

## Scene by scene: Comment reply

Answer a question shoppers ask, as a reply to their comment. About 16 seconds:

1. Hook (3.5 s): motion template from your product photos
2. The product (3 s): motion template from your product photos
3. How it works (3 s): AI-generated clip
4. Benefit 1 (3 s): motion template from your product photos
5. Call to action (3 s): motion template from your product photos

## When it works

- Shoppers keep asking the same thing before they buy: will it fit, how long does it last, does it work with what I already have.
- The answer is a fact you can show. "Yes, it fits a 15-inch laptop" works. "You'll love it" doesn't answer anything.
- You want to deal with an objection inside the ad instead of hoping people scroll down your product page to find it.
- Your comments, DMs and support inbox already tell you the real questions. Use the question, not the person's words or name.

## Example hooks (illustrative)

Opening lines written for made-up products, to show the shape:

- "Does this fit in a carry-on?"
- "Is it loud when it runs?"
- "Can you wash the cover?"
- "How long does one candle burn?"
- "Is the strap adjustable?"

## Keep it honest

The comment is a question, not a review: no star ratings, no "I bought this and", no real handles. It sits under a placeholder handle with a Reply label. Don't paste a real customer's words or name into it, and keep the answer to facts on your product page.

## Questions

### Is the comment from a real customer?

No. It's an illustrative comment with a placeholder handle, written to match a question shoppers ask about products like yours. You can rewrite it in the storyboard. It's written as a question, never a review.

### Can I use a real comment from my page?

Use the question it asks, in your own words, and keep the placeholder handle. That way you're not putting a real person's name or words in an ad without their permission.

### Which question should I pick?

The one that stops people buying. Look at what shoppers ask in your comments, DMs and support emails, and pick a question with a short, factual answer you can show on screen in a few seconds. One question per ad; make another ad for the next one.

### How long is a comment reply ad?

15.5 seconds: the comment and the start of the answer (3.5 seconds), the product, a short AI-generated clip of it in use, one benefit, and a call to action.

## Industries this format suits

- [Tech accessories and gadgets ads](https://rhythmads.com/industries/tech-gadget-ads)
- [Jewelry and accessories ads](https://rhythmads.com/industries/jewelry-accessories-ads)
- [Home decor ads](https://rhythmads.com/industries/home-decor-ads)
- [Baby and kids products ads](https://rhythmads.com/industries/baby-kids-ads)
- [Candles and gifts ads](https://rhythmads.com/industries/candles-gifts-ads)

## Try it on your own product

The ideas and storyboard are free, with no card and no sign-up. Start at [RhythmAds](https://rhythmads.com/): paste a product page link. Prices: [pricing](https://rhythmads.com/pricing).