# Before-after video ads, done honestly

Source: https://rhythmads.com/formats/before-after-ads · Updated October 26, 2026 · By RhythmAds

A before-after ad shows the everyday situation before your product and after it, side by side. They are persuasive, which is why platforms and regulators watch them closely. RhythmAds puts "Results vary" on screen, checks the claims, and asks you to confirm the results are true and typical before an ad is made.

## Scene by scene: Before-after

The everyday before and after, side by side. About 18 seconds:

1. Hook (2.5 s): motion template from your product photos
2. The problem (3 s): motion template from your product photos
3. The product (3 s): motion template from your product photos
4. How it works (3 s): AI-generated clip
5. The result (3.5 s): motion template from your product photos
6. Call to action (3 s): motion template from your product photos

## When it works

- The difference your product makes can be seen, like a tidier drawer or a cleaner surface.
- You have honest, typical results you're comfortable standing behind.
- Your category isn't one where Meta restricts before-after imagery, such as weight loss.

## Example hooks (illustrative)

Opening lines written for made-up products, to show the shape:

- "My counter before this organizer, and after"
- "Same shoes, one cleaning kit"
- "What one weekend with this paint kit looks like"

## Keep it honest

Before-after ads are stricter: the claims check is tighter, "Results vary" is always on screen, and you confirm the results are true and typical. Weight-loss and body-transformation claims are blocked.

## Questions

### Are before-after ads allowed on Meta?

Meta restricts them in some categories, such as weight loss and some health and beauty claims. RhythmAds blocks those claims and adds a "Results vary" note, but you're responsible for checking your ad against Meta's policies before it runs.

### Can I use my own before and after photos?

The format builds the scenes from your product page photos and a generated clip. Every AI-generated scene is labeled, and the images are marked as illustrative on screen.

### Why do I have to confirm the results?

Because advertising rules expect before-after results to be typical. The confirmation is recorded with the approval, so there's a clear trail of who signed it off.

## Industries this format suits

- [Home and kitchen ads](https://rhythmads.com/industries/home-kitchen-ads)
- [Beauty and skincare ads](https://rhythmads.com/industries/beauty-skincare-ads)
- [Pet products ads](https://rhythmads.com/industries/pet-product-ads)
- [Home decor ads](https://rhythmads.com/industries/home-decor-ads)

## Try it on your own product

The ideas and storyboard are free, with no card and no sign-up. Start at [RhythmAds](https://rhythmads.com/): paste a product page link. Prices: [pricing](https://rhythmads.com/pricing).